Become a LOVE licencee and open your own boutique in the beach fashion and accessories sector

 

Do you want to become a reseller and spread the “Caribbean spirit”?

If you'd like to join this adventure and open a LOVE boutique in your city or country, contact us today! Together, let's spread the LOVE spirit around the world.

Our greatest wish? To share this "Caribbean spirit" with the whole world. Little by little, we are making our way and today, in addition to the Caribbean and the Antilles (with our stores in Saint-Martin, Sint-Maarten, Martinique, Guadeloupe, Marie-Galante and Les Saintes), we are also present in Corsica and the Seychelles, Polynesia, Belgium, France, Malta etc... We are of course open to partnerships and the expansion of our LOVE brand through resellers, distributors and people interested in spreading our brand elsewhere in the world.

 

 
 
 
 
Join us and open your LOVE boutique!
For more information, contact us directly to discuss your project.
 
The rise of the LOVE brand: The Caribbean spirit embodied throughout the world
 
In 1939, Muriel Demy’s grandfather opened the first "LOVE Couture" store in Nice. Although the main activity was focused on creating clothing and wedding dresses, there were already clear connections between the LOVE of yesterday and the LOVE of today. The sea and its vast expanses, turquoise waters, warm sand, the sun, and its vibrant colors at every sunset... The Mediterranean and the Caribbean were already part of the brand’s creative spirit, long before it took flight.
 
The few hundred miles separating the mainland from the island are ultimately just a detail, as the essence of the LOVE brand was already rooted in a shared passion: to undertake, develop, and create. These values, passed down from generation to generation, allowed the brand to build itself around a strong vision, driven with LOVE. 
 
In 2008, Muriel and William Demy took over the family business, perpetuating and expanding the LOVE brand. Thanks to their vision and passion, they have successfully evolved LOVE into a leading name in the ready-to-wear world in less than 20 years. LOVE offers collections for men, women, and children, combining style, comfort, and the spirit of the islands. Today, the brand is present in the Caribbean and in dream destinations around the world, symbolizing leisure, passion, and the pleasure of living in the tropics.
 
What truly sets LOVE apart is its iconic logo, a symbol that has endured through time and has been endlessly adapted while bearing a unique signature, making it instantly recognizable and inimitable. This logo, which represents the Caribbean spirit of Love and freedom, is always accompanied by a distinct signature, embodying the authenticity and universality of the brand. This endless play with the logo, combined with messages of passion and simplicity, has allowed LOVE to create a strong identity and reach millions of people around the world.
 
 

 

 

This infinite aspect of the logo is one of the pillars of LOVE's strategy, as it allows the brand to constantly renew itself while keeping its DNA intact. It is the central element around which the collections are built, but also the common thread that unites all of the brand's products, whether clothing, beach accessories, beauty products, or even perfumes. It is a truly universal language that speaks to everyone, regardless of their culture or origin.
 
Thus, LOVE is not just a brand, but a true philosophy of life that is reflected through its logo, which is infinitely varied with this unique and unforgettable signature. The LOVE logo is therefore the key that opens the door to a world of freedom, dreams and passion, a universe where each product becomes a symbol of the Caribbean spirit and shared happiness.
 

LOVE Licencee: a successful partnership for all...

The relationship between the licensor and its Licensees is one of trust and a strong personal commitment. This partnership is secured through a contract that binds both parties. This contract defines the rights and obligations to which each party is subject, with a view to moving forward with peace of mind.

Become a reseller

Immerse yourself in the sunny world of LOVE BeachWear, a ready-to-wear brand founded in 2009 in the heart of the Caribbean, on the paradise island of Saint Martin.

Documentation